Beyond seeking to be listened to, every podcaster wants to be seen in order to be known. Developing one's notoriety and growing one's community is not an easy task, especially when launching a podcast.

Your podcasts should be considered as full-fledged content: therefore, they must benefit from optimal SEO. The techniques to rank them at the top of search results are similar to those used for videos or blog articles.

In this article, we have compiled several tips to help you strengthen the SEO of your podcasts in Google search results. By applying them, you should see the effects on your audience!

For good SEO: select keywords 🗝

Before starting your podcasts, begin by conducting a keyword research and create a list with them. This will allow you to use relevant words that align with your topic, especially in the title and description of your podcast. The objective here is to find frequently searched words that are not heavily used by your competitors.

These SEO terms will be a real asset for your organic ranking: you will rise in Google search results and be more visible to internet users!

Choose the most suitable platform for your podcasts 📲

This choice made in advance will enable you to publish your podcasts under the best possible conditions. If you publish regularly, you need to rely on powerful servers capable of supporting the amount of content you will be posting.

You can then rely on tools that will allow you to outsource the management of your podcasts and avoid duplicate content.

Optimize the page of each podcast to improve SEO 📈

In addition to the hosting platforms where your podcast will be found, it is important to take care of the individual pages by optimizing their content. Similar to product pages, these pages will be a real opportunity for your SEO.

Take advantage of this to describe your podcasts, their content, their themes, and the types of audiences they can address, and add as many SEO terms as you want!

Consider Google Podcasts for your SEO 💡

Unfortunately, only Google can index itself within Google Podcasts, so you won't be able to publish directly on it. However, you can check all the boxes to make sure you appear there:

• Have a valid RSS feed that meets Google's criteria.
• Include a link to your RSS feed on your homepage.
• Allow Googlebot to access all the content on your site.
• Add structured data such as PodcastEpisode to the pages of your podcasts.

By following these steps, you should have your podcasts integrated into Google Podcasts, thereby strengthening your SEO.

To optimize the SEO of your podcasts, use Noota 👇🏼

One of the most effective methods to improve the SEO of your podcasts could be to transcribe them. Indeed, automatic transcription would save you time during your transcriptions and allow you to dedicate that time to other tasks in your daily life. Similarly, transcriptions will help you gain better recognition from Google: these robots will associate your podcasts with user queries.

That's what we offer you at Noota! With us, you can directly upload your audio or video file to our platform and enjoy a fast transcription in just a few minutes. Once transcribed, your podcast can be published on your website accompanied by its transcription. This written version will also open new doors for you with a new audience: your recording can be appreciated by people with hearing impairments or, more generally, by those who may not have the time to listen to a podcast.

If you need assistance, feel free to contact us. We'll be delighted to help and provide you with the best advice for your transcriptions!