Marketing Meeting Agenda & Minutes Template
Management
Meeting Purpose & Objectives
State the strategic goals for this session (e.g., optimise Q3 campaign mix, align product launch messaging).
Attendance & Roles
List attendees and their roles—Marketing Director, Growth Lead, Content Manager, Performance Analyst, etc.
Market & Audience Insights
Share the latest customer and market insights, persona updates, and competitive intelligence.
Campaign Performance Review
Review performance of active campaigns—CTR, CPA, ROAS—and compare against targets.
Content Calendar & Deliverables
Walk through the content calendar, deadlines, and dependencies for blog, social, email, and video assets.
Upcoming Launches & Events
Highlight key dates for product launches, webinars, trade shows, and PR moments.
Lead Generation & Funnel Metrics
Discuss funnel metrics—impressions, clicks, MQLs, SQLs—and identify drop‑off points.
Budget & Resource Allocation
Review current spend, remaining budget, and any re‑allocation requests.
Cross‑Functional Dependencies
Identify tasks or assets awaiting input from product, design, sales or external vendors.
Risks & Mitigation Strategies
Surface risks (e.g., compliance reviews, creative blockers) and outline mitigation plans.
Creative Feedback & Approvals
Capture creative feedback, brand review outcomes, and formal approvals.
Testing & Optimization Plans
Plan A/B tests, multivariate experiments, and optimisation backlog items.
Data & Analytics Highlights
Highlight insights from analytics dashboards—cohort trends, attribution shifts, audience growth.
Action Items & Ownership
- Record each action item with an owner and due date.
Next Steps & Meeting Close
Summarise decisions, confirm next meeting, and adjourn.
Why Run Regular Marketing Meetings?
Marketing moves fast—from shifting algorithms to evolving customer behaviour—so teams need acadence to align strategy, measure performance and unblock execution. A structured agenda keeps theconversation focused on impact rather than vanity metrics.
Preparation Checklist
- Update campaign dashboards (GA4, Facebook Ads, LinkedIn, HubSpot, etc.).
- Refresh the content calendar with draft / in‑review / live statuses.
- Pull latest budget spreadsheets and forecast worksheets.
- Gather audience insights (surveys, interviews, social listening) to inform messaging tweaks.

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