Are you used to creating video content, and online viewing platforms hold no secrets for you? This article will give you the keys to continue adding value to your posts and increase your visibility on social media!

Did you know that 85% of videos posted on Facebook are watched without sound? And it's not just on Facebook, as one in two French people claim to appreciate subtitled videos and feel frustrated when they can't understand a video without sound.

Therefore, it is not strategic to overlook subtitling your videos. It leads to a considerable loss of prospects and customers. Consequently, misunderstanding and lack of accessibility can come between you and your subscribers.

As you may have understood, subtitling your videos proves to be a real asset. Still not convinced? Take the time to read the following five reasons:

1. Subtitle your videos to make them accessible to everyone 🔇

In France, there are approximately 6 million deaf and hard-of-hearing people. Among them, 2.5 million are active and face complex situations such as a lack of understanding during meetings or isolation. Unfortunately, these factors contribute to the development of distress among these individuals.

However, there are many solutions to this problem. Indeed, it is possible to record meetings and important exchanges to share the written transcription within the company. When it comes to video recordings, subtitles are a simple and effective way to make them accessible to everyone.

Likewise, when broadcasting your content online, subtitles will allow you to reach a broader audience and interact more easily with them.

2. Subtitling makes your videos available everywhere ✅

Beyond the hearing-impaired, many people have no choice but to watch videos without sound. Keep in mind that your videos are not always watched in quiet or appropriate places for listening or concentration.

Often, they will be watched without sound to avoid disturbing those present or simply because it is inaudible considering the location where the person is. For example:

• In the workplace (using headphones would be frowned upon, and the person simply watches without sound)
• When a mother is near her newborn and doesn't want to wake them up
• On public transportation
• In a waiting room

All the aforementioned cases are everyday moments. Therefore, you must consider all situations and remember that your goal is to entertain this audience. These moments are crucial parts of the day, so it would be a shame if so many people couldn't fully enjoy your video!

Subtitles would ultimately be beneficial for both them and you. For more details, you can read the article "Strategies."

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3. Increase your performance indicators with subtitles 📈

Subtitling videos can bring you more benefits than expected. Indeed, it notably helps improve SEO scores. It's straightforward to understand: search engines operate in text mode, so with subtitles, you significantly enhance the search engine optimization of your videos (they will now be found and ranked, increasing their traffic).

You should also notice a higher number of interactions and engagement with your content. We're talking about an additional 10% of likes and a 26% increase in shares, which is not negligible!

Subtitles will also contribute to an increase in the viewing time of your videos. In fact, this time can increase by up to 12%! This ensures that more information is retained compared to your previous publications.

All these factors will allow you to grow your community on social networks and give your content a more viral and easily understandable character by all.

4. Stand out with subtitles 🚀

This is the key to success on social networks!

To stand out from other videos that also use subtitles, don't hesitate to play with them and add a touch of originality that can be unique to you. It can take the form of unconventional text or using specific vocabulary that references your universe.

Subtitles can also be an opportunity to interact with your viewers and surprise them. You can insert all sorts of fun messages that will make them smile and feel compelled to interact with your content and regularly check your social networks.

By differentiating yourself from others, you ensure that you leave a lasting impression and more easily trigger the desire to share, like, and/or comment on your video.

Stay true to yourself and keep your target audience in mind because the customer experience is crucial!

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5. Use Noota for the best in subtitling 💡

However, subtitling your videos requires time and precision. It's best to have powerful software that makes your job easier.

By using an online platform capable of subtitling all your videos, you save time and can fully dedicate yourself to other tasks.

At Noota, that's what we strive to offer. Does it interest you? For a free trial, click here.

You can import any file in the format you desire. In just a few minutes, it will be subtitled, and of course, you can modify it as you wish.

Simple, fast, and efficient, our subtitling software will be your best ally for publishing your content on social networks and adding value to it.