Social media platforms have become an important part of our daily lives. We check them at home, during our commutes, and even in meetings or classes. This sometimes requires a certain level of discretion, as we may not always have headphones or earphones available. That's where subtitles come into play! Thanks to them, you can watch videos regardless of the context you're in. If you can't activate the sound, you can simply read the subtitles! This allows for instant understanding of a video without making any noise. It is particularly beneficial when an inappropriate video or music starts playing unexpectedly.

Facebook understands this well. Since 2017, it has been possible to enjoy video content without relying on audio. This feature is particularly useful, especially in public transportation or any other situation where the volume of our mobile phones needs to be muted.

However, subtitles for videos have many other advantages that we will explore in this article!

Firstly, subtitles allow you to reach a broader audience without excluding the deaf and hard-of-hearing individuals. In France, there are 6 million deaf and hard-of-hearing people. It is unthinkable that these individuals should not have access to your content.

Therefore, subtitles integrated into the various posts you publish on social media will be beneficial to both you and them.

Enhancing user experience through subtitling 🚀

As mentioned earlier, Facebook has offered the option to subtitle imported videos since 2017, and for a specific purpose.

It turns out that 80% of users react negatively to videos autoplaying with sound enabled. This functionality is perceived as intrusive. Similarly, 85% of videos imported on Facebook are watched without sound. This percentage reflects a clear trend: the sound of a video should be an option, but it is not essential for understanding and enjoying the content. On the other hand, subtitles allow people to watch the video regardless of their location, eliminating any specific barriers during viewing.

Therefore, with subtitles, you maximize your chances of capturing users' attention and allow your video to convey its message without relying on audio.

Improving SEO 📈

As you have understood, subtitling allows you to reach a wider audience and increase visibility (resulting in an average traffic increase of 12%). Moreover, subtitled video content is better indexed by search engines (also read about how to optimize your YouTube videos). Search engines operate based on keywords, making them essential for improving SEO.

It's also worth noting that subtitles lead to better viewer engagement, and subtitled content is shared twice as much.

So, what are you waiting for? Start subtitling your videos now?

Expanding internationally 🌏

Subtitling your videos expands your reach nationally and internationally. By subtitling your videos, you provide effective access to your content, as viewers can translate or watch your content with appropriate subtitles in their language.

This international reach can have numerous advantages, particularly in terms of building your reputation worldwide.

Generate your subtitles with Noota! 📲

With our platform, you can generate your subtitles with just one click! Subtitling your videos is simple: all you need to do is import your video into our platform and wait a few moments for us to generate your subtitles. Then, choose the format of your subtitles, either SRT or VTT.

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With the help of our editor, you can make any modifications you want to your subtitled video. You will then have the option to export and share it. Click here to try it for free.

If you need assistance, don't hesitate to contact our team. We will be delighted to help and advise you! ✨

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